The essential checklist for keeping your vendor accountable


64% of marketers struggle to realize value or ROI from the leads they receive from vendors. Often, this is the result of working with lead aggregators that don't have the time, resources, or principles to optimize demand gen for their clients at scale.

Our list of 5 Questions to Ask Your Demand Gen Provider dials in on the key areas that marketers should focus on to ensure their vendors are generating their leads reliably, legitimately, and compliantly.


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