The client
AccessData develops and delivers digital forensics and e-Discovery software solutions for corporations, law enforcement, government agencies and law firms worldwide.
The challenge
Reach CIOs and CISOs in the post-breach space. Drive awareness of AccessData solutions while generating new interest and leads.
Program strategy & solution
- MarketPulse power pack
- Custom research with 10-15 survey questions and 100 respondents
- One, four-page white paper based on MarketPulse research results
- Audio on-demand webcast based on MarketPulse research results and syndicated for lead generation
- Visual snack pack
- Standard infographic, infogram and mini motion graphic based on MarketPulse research results
- 3-month BrandPost co-branded with CIO editorial brand
- Program content is promoted natively across Foundry editorial feeds
“Working with Foundry, I was able to quickly and easily create new content to aid in our marketing efforts, driving increased brand awareness for AccessData among key C-level audience targets and generating new leads for my sales team.”
— Jessica Carter, Senior Director, North America Marketing, AccessData
