The client

AccessData develops and delivers digital forensics and e-Discovery software solutions for corporations, law enforcement, government agencies and law firms worldwide.

The challenge

Reach CIOs and CISOs in the post-breach space. Drive awareness of AccessData solutions while generating new interest and leads.

Program strategy & solution

  • MarketPulse power pack
    • Custom research with 10-15 survey questions and 100 respondents
    • One, four-page white paper based on MarketPulse research results
    • Audio on-demand webcast based on MarketPulse research results and syndicated for lead generation
  • Visual snack pack
    • Standard infographic, infogram and mini motion graphic based on MarketPulse research results
  • 3-month BrandPost co-branded with CIO editorial brand
    • Program content is promoted natively across Foundry editorial feeds

“Working with Foundry, I was able to quickly and easily create new content to aid in our marketing efforts, driving increased brand awareness for AccessData among key C-level audience targets and generating new leads for my sales team.”

— Jessica Carter, Senior Director, North America Marketing, AccessData


Explore the results of this case study