Explore the content types EMEA tech buyers want

Based on the 2021 Customer Engagement study, this white paper details the EMEA-specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year's research found that EMEA tech buyers are having a challenging time finding high-quality content, however of the helpful content that they do find, 51% say that it's provided them with actionable information. Find insight on how to ensure quality content in this research guide. 

EMEA CE WP cover image


Download the EMEA white paper to gain insight into:

  • How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
  • The percentage of content that provides EMEA tech buyers with value, and how to ensure tech marketers consistently provide value.
  • The types of content EMEA ITDMs rely on and how virtual events played a role this past year. 
  • The vendor engagement preferences of EMEA ITDMs and the factors that lead them to reach out to a technology vendor.






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