---
title: "Customer Engagement 2021: EMEA-specific white paper"
description: Foundry's EMEA Customer Engagement white paper explores the content types and vendor engagement preferences of technology buyers in the EMEA region.
image: https://resources.foundryco.com/hubfs/F_SM_launch_TW_1600x900_IDGC_teal-teal-1.png
---

# Customer Engagement 2021

 EMEA white paper

## Explore the content types EMEA tech buyers want

Based on the [2021 Customer Engagement study](https://www.idg.com/tools-for-marketers/research-customer-engagement/), this white paper details the EMEA-specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year's research found that EMEA tech buyers are having a challenging time finding high-quality content, however of the helpful content that they do find, 51% say that it's provided them with actionable information. Find insight on how to ensure quality content in this research guide. 

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## ![EMEA CE WP cover image](https://resources.foundryco.com/hs-fs/hubfs/EMEA%20CE%20WP%20cover%20image.png?width=282&name=EMEA%20CE%20WP%20cover%20image.png)

 

**Download the EMEA white paper to gain insight into:**

- How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
- The percentage of content that provides EMEA tech buyers with value, and how to ensure tech marketers consistently provide value.
- The types of content EMEA ITDMs rely on and how virtual events played a role this past year. 
- The vendor engagement preferences of EMEA ITDMs and the factors that lead them to reach out to a technology vendor.

 

 

 

 

 

### Download white Paper: