Winner of the 2020 Drum Awards B2B
To promote IBM’s cloud offering, Foundry developed a brand-to-demand strategy that guided prospects through the journey of cloud transformation, driving high-quality engagements and delivering 1.7 million display impressions. The strategy combined 35 custom assets, phenomenal photography and a conscious effort to connect with CIOs throughout the funnel.
Uncover how IBM:
- Leveraged Foundry's renowned global CIO brand to drive sales engagement with potential customers
- Created an original thought leadership content-strategy delivered through a best-in-class native customer experience
- Generated leads with high-quality engagement from target regions across Europe
Download the case study with the form to the right.
.png "Untitled design (4)")
Co-branded with Foundry premium editorial for third-party credibility, this full-funnel web experience brings a target audience from brand awareness through to lead generation.
Developed with an expert strategy team, Foundry offers the complete brand-to-demand package.
Discuss supercharging your efforts with an expert today.