---
title: "Customer Engagement 2021: APAC-specific white paper"
description: The Foundry APAC Customer Engagement white paper explores the content types and vendor engagement preferences of technology buyers in the APAC region.
image: https://resources.foundryco.com/hubfs/F_SM_launch_TW_1600x900_IDGC_pink-cream.png
---

# Customer Engagement 2021

 APAC white paper

## Explore the content types APAC tech buyers want 

Based on the [2021 Customer Engagement study](https://www.idg.com/tools-for-marketers/research-customer-engagement/), this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year's research found APAC tech buyers are having a challenging time finding high-quality content, and value technology vendors who can educate them throughout each stage of the buyer's journey.

---

## ![2021 CE APAC cover](https://resources.foundryco.com/hs-fs/hubfs/2021%20CE%20APAC%20cover.png?width=282&name=2021%20CE%20APAC%20cover.png)

 

**Download the APAC white paper to gain insight into:**

- How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
- The percentage of content that provides APAC tech buyers with value, and how to ensure tech marketers consistently provide value.
- The types of content APAC ITDMs rely on and how virtual events played a role this past year. 
- The vendor engagement preferences of APAC ITDMs and the factors that lead them to reach out to a technology vendor.

 

 

 

 

 

### Download white paper: