Foundry
an IDG, Inc. company

How to engage IT buyers

The tech buying process is complex! Technology marketers need to target all levels of the IT organization with messages tailored to the right buyer at each stage of the process—but that isn’t as easy as it sounds… or is it? Here is a roadmap to help you deliver the right content, to the right person, at the right time, in the right format.

R-SM_Customer Journey Poster_2024

 

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