Foundry
  • Contact us
  • Log in
    • Foundry ABM
    • Foundry Intent
  • Brands
    • CIO
    • CSO
    • InfoWorld
    • Network World
    • Computerworld
    • Macworld
    • PCWorld
    • Tech Advisor
    • TechHive
    • ChannelWorld
    • Specialty brands
    • CIO100
    • CSO50
    • All brands
  • Audiences
    • Artificial intelligence
    • Cloud
    • Security
    • Hardware
    • Software
    • All audiences
  • Solutions
    • Ads
    • ABM/ABX
    • Audiences
    • Lead gen
    • Intent data
    • Brand experiences
    • Events
    • Partner marketing
    • Content creation
    • Affiliate marketing
    • All solutions
  • Research
    • Technology insights
    • AI Priorities
    • CIO Tech Priorities
    • Cloud Computing
    • Security Priorities
    • State of the CIO
    • Buying process
    • Customer Engagement
    • Role & Influence
    • Marketing tactics
    • ABM & Intent
    • Partner Marketing
    • All research
  • Resources
    • Resources
    • Tools for marketers
    • Blog
    • Customer stories
    • Developer portal
    • The Intersection​ newsletter
    • Collections
    • Buying teams
    • Buyer intent
    • Buyer journeys
    • Buyer engagement
    • All collections
    • All Resources
  • About us
    • Press
    • Our leaders
    • Awards
    • Work here
    • Privacy / Compliance
    • Licensing
    • IDG, Inc.
    • About Us
  • Brands
    • CIO
    • CSO
    • InfoWorld
    • Network World
    • Computerworld
    • Macworld
    • PCWorld
    • Tech Advisor
    • TechHive
    • ChannelWorld
    • Specialty brands
    • CIO100
    • CSO50
    • All brands
  • Audiences
    • Artificial intelligence
    • Cloud
    • Security
    • Hardware
    • Software
    • All audiences
  • Solutions
    • Ads
    • ABM/ABX
    • Audiences
    • Lead gen
    • Intent data
    • Brand experiences
    • Events
    • Partner marketing
    • Content creation
    • Affiliate marketing
    • All solutions
  • Research
    • Technology insights
    • AI Priorities
    • CIO Tech Priorities
    • Cloud Computing
    • Security Priorities
    • State of the CIO
    • Buying process
    • Customer Engagement
    • Role & Influence
    • Marketing tactics
    • ABM & Intent
    • Partner Marketing
    • All research
  • Resources
    • Resources
    • Tools for marketers
    • Blog
    • Customer stories
    • Developer portal
    • The Intersection​ newsletter
    • Collections
    • Buying teams
    • Buyer intent
    • Buyer journeys
    • Buyer engagement
    • All collections
    • All Resources
  • About us
    • Press
    • Our leaders
    • Awards
    • Work here
    • Privacy / Compliance
    • Licensing
    • IDG, Inc.
    • About Us
  • Contact
  • Log in

State of Partner Marketing

This research study outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and regional differences. 

 

 

 

R-ES_Partner-Marketing_2024-09-20_01
R-ES_Partner-Marketing_2024-09-20_03
R-ES_Partner-Marketing_2024-09-20_11

Download research

©2025 FoundryCo, Inc. All Rights Reserved. Privacy Policy