EMEA buyers cautiously stockpile technology portfolios 

The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions.

Foundry’s 2022 Role & Influence of the Technology Decision-Maker study found that 85% of IT decision-makers (ITDMs) in the EMEA region plan to either increase their technology budgets or hold them steady over the next 12 months, just a shade below the 90% of respondents from all regions who said the same thing. 

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Download the EMEA white paper to get deeper insight into:

  • How technology budgets are shifting and being allocated towards software, hardware and services over the next 12 months. 
  • Tech buyers likelihood to seek a new vendor and how incumbents can protect their customer base especially in high growth areas. 
  • Who is involved in each stage of the tech purchase process and how many individuals make up the tech buying committee. 
  • The information sources that ITDMs rely on throughout the purchase process, and how resources such as podcasts, video, and in-person events play a part in 2022. 

 

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