---
title: Events intelligence Webinar episode-7
---

# Events Intelligence

 Episode-7: Hiding in plain sight

## Hiding in plain sight

### Episode 7: April 25, 2023

In this session, industry experts Marci Maddox & Aly Pinder from IDC shared their ground-breaking market research.

Watch it on-demand now to unlock the power of data velocity and discover a new framework tech marketers can use to attract first-time customers, manage risk, and tap into the flexibility of your XaaS products.

![ep7wbnr-1](https://resources.foundryco.com/hubfs/ep7wbnr-1.png "ep7wbnr-1")

##### Key Themes

- What metrics to use when attracting first-time buyers in time-sensitive formats, including events
- How to communicate the value of data velocity before closing clients, and deliver that value for customers after they sign on
- How to connect new customer data to existing customer profiles
- Unifying customer data across applications
- Building continual data and governance processes

### View Episode-7