Hiding in plain sight
Episode 7: April 25, 2023
In this session, industry experts Marci Maddox & Aly Pinder from IDC shared their ground-breaking market research.
Watch it on-demand now to unlock the power of data velocity and discover a new framework tech marketers can use to attract first-time customers, manage risk, and tap into the flexibility of your XaaS products.
- What metrics to use when attracting first-time buyers in time-sensitive formats, including events
- How to communicate the value of data velocity before closing clients, and deliver that value for customers after they sign on
- How to connect new customer data to existing customer profiles
- Unifying customer data across applications
- Building continual data and governance processes