Hiding in plain sight

Episode 7: April 25, 2023

In this session, industry experts Marci Maddox & Aly Pinder from IDC shared their ground-breaking market research.

Watch it on-demand now to unlock the power of data velocity and discover a new framework tech marketers can use to attract first-time customers, manage risk, and tap into the flexibility of your XaaS products.

Key Themes
  • What metrics to use when attracting first-time buyers in time-sensitive formats, including events
  • How to communicate the value of data velocity before closing clients, and deliver that value for customers after they sign on
  • How to connect new customer data to existing customer profiles
  • Unifying customer data across applications
  • Building continual data and governance processes

View Episode-7