When field marketing works
Episode 6: February 27, 2023
In this session, hear insider sales research about what over 600 IT decision-makers can teach us about creating demand generation strategies that work.
Christopher Ritchie (Global Event Sales, VP Foundry) shares rare insight -- the real sales tactics and data used by the world's leading IT vendors.
Watch it on-demand now to learn trends in tech spending, sales roadmaps and strategies, changes to the IT buying cycle, the most important people in your customer's decision-making, and how to choose channels that make a difference.
- How technology budgets are shifting and being allocated toward software, hardware and services over the next 12 months.
- Tech buyers' likelihood to seek a new vendor and how incumbents can protect their customer base especially in high growth areas.
- Who is involved in each stage of the tech purchase process and how many individuals make up the tech buying committee.
- The information sources that ITDMs rely on throughout the purchase process, and how resources such as podcasts, video, and in-person events play a part in 2023.