It's Time for Something Different
A webinar designed to help marketers package, pitch, and sell products to top IT buyers
What’s the best way to reach tech buyers when they want to be reached? How do IT executives field proposal packages from new prospective vendors? And how do you do all this while building relationships that foster trust?
This series brings together experienced CIOs to discuss how they seek out new suppliers, what information is most useful to them, and how to best share your product's impact.
On Tuesday June 7, veteran CIO Randi Levin shares her buying experiences in leadership at NASA Jet Propulsion Laboratory, NBC Universal, Walt Disney, and the City of Los Angeles. She'll join Beth Kormanik, Manager of Content Development, Foundry and share her perspectives on how tech marketers can get through the door to reach their most valuable contacts.
Candid, Convenient, and Created for Marketers
This rare conversation will ask the important questions that will help you understand IT Buyers, like:
- How do you learn about new technology? What events does your team attend and how do you choose them?
- What's the best way for suppliers to communicate with executive ITDM's?
- Under what circumstances do you personally meet with vendors? How does that engagement get started?
- What kinds of communication from vendors do you personally engage with? What is most helpful from your strategic providers?
- Who are the key stakeholders on your team when it comes to the bulk of engagement with suppliers?
Audience members will have the chance to submit their own questions during the event, and learn how they can make the most impact on leading executives.
Live Speakers
Featured Speaker
Randi Levin
CEO of RSL Technology Associates
Former CIO, JPL NASA
Over her 30+ year career, Randi Levin has led media technology transformations, in both the public and private sector. She served in IT leadership roles for Walt Disney, NBC Universal, and the City of Los Angeles. Most recently Randi was CIO of NASA's Jet Propulsion Laboratory, a 2021 and 2022 winner of the coveted CIO 100 Award.
Presently, Randi leverages her vast expertise as CEO of RSL Technology Associates, which she formed in January 2022. Randi is a popular speaker, author, and passionate advocate for women in STEM.
Moderator
Beth Kormanik
Manger of Content Development, Foundry
A journalist and event strategist for more than 20 years, Beth Kormanik covers the cutting edge of tech issues for Foundry's world-renowned media brands including CIO and CSO. Previously, she served as Editor In Chief of BizBash and contributor to the New York Times, Event Marketer, and Event Leadership Institute.