To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.
- Unearthed, targeted and primed prospects via a multi-touch engagement strategy.
- Drove interest and high-quality engagements from UK, Ireland, DACH, Spain, Italy and France.
- Delivered 1.7M display impressions, 30% over guarantee.
- Generated an average time spent of 4.12 minutes, 53% above guarantee.
Learn more about Foundry's brand to demand solutions.