To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.

  • Unearthed, targeted and primed prospects via a multi-touch engagement strategy.
  • Drove interest and high-quality engagements from UK, Ireland, DACH, Spain, Italy and France.
  • Delivered 1.7M display impressions, 30% over guarantee.
  • Generated an average time spent of 4.12 minutes, 53% above guarantee.  

Learn more about Foundry's brand to demand solutions

Let's discuss your next campaign