Explore the key trends to B2B marketing success
In this report, marketers will not only find new and exciting trends that have emerged during this two-year digital transformation but will see that many are critical to understanding buyers, connecting with them in meaningful ways, and meeting their KPIs.
Discover key trends that are more than pandemic-era fads, including:
- The role of engagement—not just intent—to qualify leads
- Leadership influencer opportunities that customers want to see
- Why do virtual events yield better quality leads than in-person events
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