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title: Foundry x OpenText case study
description: OpenText partnered with Foundry to build an award-winning brand-to-demand content strategy and advertising program.
image: https://resources.foundryco.com/hubfs/Homepage%20Hero%20Video%20(1).png
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# How OpenText generated millions in pipeline in 6 months

 Brand to demand campaign

# Winner of Digiday Content Marketing Awards for Best Branded Content Site – B2B 

A drastically changed world and historic rates of digital transformation have led us into what IDC calls The Great Restart. As a result, 73% of IT leaders say cloud security is their top priority; but where they land in their Restart Roadmap depends on where they were before the pandemic.

OpenText needed a solution that could:

- directly address the needs of various IT leaders no matter where they are in their Restart journey
- utilize content that speaks to all stages of the journey and provides real value
- be hosted in an environment where CIOs historically go to for IT expertise

As a trusted source of information for IT leadership, Foundry’s CIO.com played host to the OpenText Digital Futures hub. Tapping into the power and legacy of the CIO brand to deliver a diversity of content and dynamic storytelling to an engaged audience of IT leaders.

Learn more about Foundry's [brand to demand solutions](https://foundryco.com/brandhub/). 

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