The technology purchase process is complex and customers are looking to their vendor partners for help. Depending on the technology being purchased, IT decision-makers rely on specific information sources and individuals to help them navigate the buyer’s journey.

John Gallant, enterprise consulting director for Foundry shares key findings from the Role & influence of the Technology Decision-Maker research and what it means as far as opportunities for tech marketers 

Watch the video and reach out to share your ideal customer profile – by company size, region, industry sector, etc. - so we can customize the results to to help you shape your marketing strategy.  Start now by filling out the form to the right.


Hear these key takeaways throughout the video:

  • 0:35 - How long the buying journey takes and navigating the growing size of the buying team
  • 1:07 - Who's involved in tech buying process and what it means for your marketing team
  • 2:02 - Where the purchase process is likely to get stalled
  • 2:50 - Content preferences by generations (Baby Boomers v. Gen X v. Millennials v. Gen Z)
  • 4:03 - How often buyers are watching & listening to content (webinars and podcasts)
  • 5:07 - How you can shape your messages and content to fit your marketing strategy and get customized results from Foundry

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