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title: Engage this audience
image: https://resources.foundryco.com/hubfs/F-SM_TW_teaser-2.png
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# 4 key takeaways from 2023 Role & Influence of the Technology Decision-Maker research

 Video : 6 minutes

The technology purchase process is complex and customers are looking to their vendor partners for help. Depending on the technology being purchased, IT decision-makers rely on specific information sources and individuals to help them navigate the buyer’s journey.

John Gallant, enterprise consulting director for Foundry shares key findings from the[ Role & influence of the Technology Decision-Maker](https://foundryco.com/tools-for-marketers/research-role-and-influence/) research and what it means as far as opportunities for tech marketers 

Watch the video and reach out to share your ideal customer profile – by company size, region, industry sector, etc. - so we can customize the results to to help you shape your marketing strategy.  Start now by filling out the form to the right.

### Hear these key takeaways throughout the video:

- **0:35** - How long the buying journey takes and navigating the growing size of the buying team
- **1:07** - Who's involved in tech buying process and what it means for your marketing team
- **2:02** - Where the purchase process is likely to get stalled
- **2:50 **-** **Content preferences by generations (Baby Boomers v. Gen X v. Millennials v. Gen Z)
- **4:03 **- How often buyers are watching & listening to content (webinars and podcasts)
- **5:07** - How you can shape your messages and content to fit your marketing strategy and get customized results from Foundry

## Tell us about your target customers

Complete this form with your ideal customer and we'll tailor results for a discussion that will help inform your marketing strategy. 

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