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title: SMB MarketingFit Guide White Paper
description: White paper based on IDG's Role & Influence, and Customer Engagement research to understand how IT decision-makers at small-medium businesses are involved in the tech purchase process.
image: https://resources.foundryco.com/hubfs/2021_SMBs_SM-TW.jpg
---

# MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

 White Paper

## Understand How SMB IT Decision-Makers are Involved in the Tech Purchase Process

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper based on [IDG's Role & Influence of the Technology Decision-Maker](https://www.idg.com/tools-for-marketers/2020-role-influence-of-the-technology-decision-maker-study/) and [Customer Engagement](https://www.idg.com/tools-for-marketers/research-customer-engagement/) research explores this process for IT decision-makers at small-medium businesses (SMB; <1,000 employees).

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![2021 SMB buyers journey cover image](https://resources.foundryco.com/hs-fs/hubfs/2021%20SMB%20buyers%20journey%20cover%20image.png?width=750&height=966&name=2021%20SMB%20buyers%20journey%20cover%20image.png "2021 SMB buyers journey cover image")

**Download this white paper to learn:**

- SMBs likelihood to consider new vendors and how the pandemic impacted their tech purchases. 
- The number of people involved in the SMB purchase process and who's involved at each stage. 
- The information sources and content types that SMB tech buyers rely on to stay informed.
- How SMBs evaluate tech vendors and their expectations for vendor communication.  

*Grab your copy of this SMB-focused white paper by filling out the form.*

### Download Resource: