---
title: "White Paper: Next-generation prospecting | Foundry ABM"
description: White paper covering the current state of selling, and how sales teams can leverage next-gen prospecting tools and tactics to compete.  
---

# Next-generation prospecting: Delivering on the promises made to sales

 White paper | Account-based marketing

## Selling may feel harder than ever nowadays, but it doesn't have to.

In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales teams can leverage next-generation prospecting tools and tactics to compete in noisy, crowded markets.  

![C-WP_SugarCRM_cover](https://resources.foundryco.com/hs-fs/hubfs/C-WP_SugarCRM_cover.png?width=250&height=324&name=C-WP_SugarCRM_cover.png "C-WP_SugarCRM_cover")

 

**Download the white paper to learn how to:** 

- Discover and engage active buying groups before your competition 
- Expand your deals and accounts with insights about what they’re ready to buy 
- De-risk your pipeline and territory with competitive signals 

 

## ![sugar-sell-formerly-sugarcrm](https://resources.foundryco.com/hs-fs/hubfs/sugar-sell-formerly-sugarcrm.png?width=200&height=105&name=sugar-sell-formerly-sugarcrm.png)

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is theCRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work.